AI search engine Perplexity officially launched its advertising program in the US market this week, creating a new model for search advertising. This highly anticipated AI company has successfully attracted several advertising giants, including Indeed, Whole Foods, Universal McCann, and PMG. Unlike traditional search advertising, Perplexity has innovated an advertising format that integrates into the AI interaction process. Advertisers can naturally incorporate questions in relevant contexts, such as how to use Indeed to optimize job search strategies.

Google's Q3 financial report shows that search remains the primary source of revenue for its parent company Alphabet, with advertising integrated into the AI search experience. Google's advertising business grew by 11% compared to the same period last year, demonstrating strong growth. Google plans to gradually integrate AI into search to enhance advertisers' opportunities to reach potential customers.